Sustainable Enterprises
The Sustainable Enterprises program is one of three sub programs of the STCRC and
focuses on research into the business of tourism. The program recognises that a
sustainable tourism industry is ultimately dependent on decisions and strategies
developed at the enterprise level. In Australia, there are in excess of 100,000 individual
operations, mostly SMTEs, that count tourism services as the major part of their
operation. Enterprises that adhere to sustainable practices, innovate and harness
the latest technologies will be more likely to prosper. In order to enhance enterprise
sustainability, benchmarking, risk, evaluation, planning and management tools will
be developed. Engineering products that provide innovative solutions to enterprise
and infrastructure development, as well as resource use and waste management, will
complement these outputs. Finally, ICT will generate key technologies for use in
e-marketing and e-commerce, product distribution and business information systems.
Mission
To deliver and promote the uptake and application of nationally strategic
knowledge, knowledge-based products and ICT in order to facilitate best practice
in planning, management and operation of sustainable tourism enterprises.
The Steering committee functions to identify key issues in tourism enterprise
management and operation that may be addressed through comprehensive research. The
committee may also identify desirable outputs and outcomes from proposed research
themes. It is made up of representative industry groups and university researchers
as follows:
Industry Members
Tourism and Transport Forum (TTF)
Australian Tourism Export Council (ATEC)
Australian Federation of Travel Agents (AFTA)
University Members
Jack Carlsen, Curtin University (Program leader)
Chris Guilding, Griffith University
Peter Murphy, La Trobe University
Michael McGrath, Victoria University
Marg Deery, Victoria University
Each research project within the SE program has an industry reference group with
whom the researchers liaise directly. This ensures that specific projects remain
on track and deliver outputs and outcomes that are useful to the end users. Industry
reference groups are usually identified according to the particular character of
each project and may typically include local, regional and/or state tourism organisations;
local, state or federal government agencies; industry groups representing tourism
operators and other non-government tourism oriented organisations directly involved
in enterprise development or management.
Current Strategic Projects
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Current Network Projects
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Current Partnership Projects
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