Online Tools

• Tourism and Destination Branding Tool
  This survey tool helps identify common brand features that can make a destination a ‘winner’. Investigate the role of the destination brand and image as key motivators for visitors to a destination.
  Click here to access this tool online
• VICkit Online Module
  The revised VICkit business tool is now online! The VICkit enables Visitor Information Centres to assess their contribution to tourism activity, improve understanding of their performance and identify strategies for increasing their role in regional tourism. Click here to access the online portal
• Risk Management
  STCRC has developed an online risk management module that focuses on small to medium size tourism businesses and is a straight forward education tool ideal for immediate application www.crctourism.com.au/riskmanagement
• VIC Handbook
  This handbook is specifically designed to facilitate Visitor Information Centres to share ‘best practice’ approaches to information dissemination, customer service, staff training, sign and exhibit design and evaluation. Click here
• Event Evaluation
  Encore collects key demographic, marketing and visitor satisfaction data that will assist events in being more successful over time. Click here
• Interpretation
  This kit helps to document the achievements of your interpretive program, not only influencing budgets and financial decisions but also providing benchmarks needed for monitoring and continually improving the interpretive services and products on offer. Click here
• Motel Makeover
  This Guide combines consumer perspectives with refurbishment options to allow motel operators to match the needs of their target consumer. Click here
• Farm Tourism
  This tool guides you to make a preliminary assessment about whether your region and property have the attributes for a successful tourism venture. Click here