Tools for Tourism Business

Sustainable Tourism Cooperative Centre (STCRC) also develop tools in-house to aid small to medium tourism operators, based on their extensive research in the industry.

Please see the list below for tools which may aid your business.

Integrated Pre-Visit Communication Management (IPCM)

Integrated Pre-Visit Communication Management (IPCM) represents the interrelationship between the broader concept of Integrated Marketing Communication (IMC) and pre-visit communication focus. The IPCM was developed as part of the research report, Marketing of protected areas as a tool to influence visitors’ pre-visit decisions, by Mike Reid, Glen Croy and Stephen Wearing. The IPCM and the research focus on three key areas of: strategy foundations, strategy development and strategy implementation. Click here to access the audit tool, user guide and workbook.

Local Government Pathways to Sustainable Tourism Workshop Program

Are you a local government looking to foster sustainable tourism development, grow you local community and economy while still improving quality of life? The Pathways program brings local government and community together to help build strong sustainable tourism strategies for the future. Click here and commence on your Pathway to sustainable tourism.

Enhancing Service Quality in Your Business

Tourism and Destination Branding Tool

This survey tool helps identify common brand features that can make a destination a ‘winner’. Investigate the role of the destination brand and image as key motivators for visitors to a destination. Click here to access this tool online

VICkit Online Module

The revised VICkit business tool is now online! The VICkit enables Visitor Information Centres to assess their contribution to tourism activity, improve understanding of their performance and identify strategies for increasing their role in regional tourism. Click here to access the online portal.

Vic Handbook

This handbook is specifically designed to facilitate Visitor Information Centres to share ‘best practice’ approaches to information dissemination, customer service, staff training, sign and exhibit design and evaluation. Click here

Risk Management

STCRC has developed an online risk management module that focuses on small to medium size tourism businesses and is a straight forward education tool ideal for immediate application www.crctourism.com.au/riskmanagement

Event Evaluation

Encore collects key demographic, marketing and visitor satisfaction data that will assist events in being more successful over time. Click here

Interpretation

This kit helps to document the achievements of your interpretive program, not only influencing budgets and financial decisions but also providing benchmarks needed for monitoring and continually improving the interpretive services and products on offer. Click here

Motel Makeover

This Guide combines consumer perspectives with refurbishment options to allow motel operators to match the needs of their target consumer. Click here

Farm Tourism

This tool guides you to make a preliminary assessment about whether your region and property have the attributes for a successful tourism venture. Click here

For further information on our tools and products, please contact STCRC here .